The results led to a comprehensive, scientific definition of the creative workspace. Data collected was triangulated with additional material gathered through field notes, on-site observations in 32 German companies, written as well as photographic documentation. The substantive and symbolic roles and effects of creative workspaces were addressed through qualitative interviews with nineteen informants working for sixteen selected organizations. This study explored and assessed the relations existing between creative workspaces and everyday creativity and corporate image respectively.

This research developed from the observation that firms can design creative workspaces to foster everyday creativity in work-related settings (action вЂ“ substantive role) and/or to strengthen the companyВґs corporate image in order to appear as creative to the eyes of a targeted audience (talk- symbolic role).

In recent decades, workspace design, as an enabling factor for creativity and innovation, has become the focus of organizational efforts in many firms and among practitioners who are showing a growing interest in the design of creative work environments.

Creative workspace